In today’s environment when a new gadget comes out every day, camera hire is not only a good idea but crucial if you want to keep up with other professionals in your industry. Whether you are a cinematographer who needs top of the line cameras like the ever popular Arria Alexa and the Red Epic Dragon, or a photographer looking to rent a prime or HD zoom lens for a one off photoshoot, the money saved could mean your business.
Many get caught up in the “must have the latest gear” mentality that camera companies fob off on us every day. Keeping up with all the innovations in film and photography can mean very little profit left over after investing in all the right kit.
We all do it, with phones, computers and fashion but in an industry where each job may need a different lens to get the best shot, you can quickly eat up the bottom line in your spreadsheet.
If you are going out to do a bit of wildlife shooting hire something in the Go Pro range
Or if you are out in a different location and need some tungsten lighting solutions or infrared, are you really going to pay for new or used when you can hire lighting instead?
Hiring camera equipment can save you money in hidden ways as well. How much money do you spend in repairs or insurance? Maintenance on grip and high-end cameras can bleed you dry as well.
You cannot sacrifice dependability when you are working with a company to provide you what you need. Do your homework. Make sure they have strong relationships with people at the top. Don’t be shy about calling and asking questions. How long have they been around? Who have they worked with?
This is a place where name dropping is allowed. You have to be re-assured that you are working with professionals. If you choose a camera hire company wisely it can be an asset to your business that will bring benefit many times over.